Title of article
A note on “Cooperative advertising, game theory and manufacturer–retailer supply chains”
Author/Authors
Jinxing Xie، نويسنده , , Song Ai، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
4
From page
501
To page
504
Keywords
Leader–follower relationship , Cooperative advertising , Pareto efficiencies , Supply chains
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207476
Link To Document