Sustainable tourism indicators as planning tools in cultural destinations

Sustainable tourism is being consolidated at an international level as an approach that should be used to make all types of tourism more environmentally, socially and economically beneficial. A common practice is to use an indicator system for designing and implementing tourism models that focuses on the sustainability approach. Indicators are considered as useful tools that allow tourism managers to diagnose the situation of the destination, and to identify and evaluate issues that require addressing to improve the level of sustainability of the tourist activities. However, these indicator systems usually do not provide a practical guide to establish how to interpret information and how to integrate it into the decision-making. In this paper we present an indicator system to evaluate sustainable tourism at cultural destinations. Likewise, we suggest a method based on goal programming to construct composite indicators. The definition of the indicator system and composite indicators is completed providing guidelines that establish how to use these tools in tourism sector planning. Specifically, we propose three basic practical uses for these tools: the formulation of general action plans at a regional level, the definition of short-term strategies for destinations and the establishment of destination benchmarking practices. Each practical use is illustrated using the case of cultural tourism destinations in the Andalusia region (Spain).