• Title of article

    Mathematical models of brand choice behavior

  • Author/Authors

    Ajay K. Manrai، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    17
  • From page
    1
  • To page
    17
  • Keywords
    Choice theory , Choice models , Utility maximization , Attribute-based elimination , Marketing models , Random utility models , Perceptual mapping
  • Journal title
    European Journal of Operational Research
  • Serial Year
    1995
  • Journal title
    European Journal of Operational Research
  • Record number

    211209

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=211209