• Title of article

    Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

  • Author/Authors

    Jagmohan S. Raju، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    17
  • From page
    1
  • To page
    17
  • Keywords
    Stocha~tic choicemodels , Marketing , pricing , Sales promotions , Consumer behavior , Game theory , Dynamic optimization , Coupons
  • Journal title
    European Journal of Operational Research
  • Serial Year
    1995
  • Journal title
    European Journal of Operational Research
  • Record number

    211347

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=211347