Title of article
A maximin procedure for the optimal insertion timing of ad executions
Author/Authors
P. V. (Sundar) Balakrishnan، نويسنده , , Nicholas G. Hall، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
15
From page
368
To page
382
Keywords
Maximin strategy , algorithm , Dominant brand , Optimal insertion timing
Journal title
European Journal of Operational Research
Serial Year
1995
Journal title
European Journal of Operational Research
Record number
211371
Link To Document