Title of article :
A maximin procedure for the optimal insertion timing of ad executions
Author/Authors :
P. V. (Sundar) Balakrishnan، نويسنده , , Nicholas G. Hall، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
Maximin strategy , algorithm , Dominant brand , Optimal insertion timing
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
