Title of article
A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation
Author/Authors
Hani I. Mesak، نويسنده , , James A. Calloway، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
18
From page
231
To page
248
Keywords
Lanchester models , pulsation , Game theory , Competition , Advertising
Journal title
European Journal of Operational Research
Serial Year
1995
Journal title
European Journal of Operational Research
Record number
211406
Link To Document