Title of article
A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings
Author/Authors
Hani I. Mesak، نويسنده , , James A. Calloway، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
12
From page
422
To page
433
Keywords
Competition , Advertising , Game theory , Lanchester models , pulsation
Journal title
European Journal of Operational Research
Serial Year
1995
Journal title
European Journal of Operational Research
Record number
211422
Link To Document