Title of article :
A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings
Author/Authors :
Hani I. Mesak، نويسنده , , James A. Calloway، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
Competition , Advertising , Game theory , Lanchester models , pulsation
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
