Title of article :
PETAPS: A prototype decision support system for consumer product marketing and promotion
Author/Authors :
Joseph G. Davis، نويسنده , , David Sundaram، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Pages :
10
From page :
247
To page :
256
Keywords :
Decision support systems , Marketing , Modelling
Journal title :
European Journal of Operational Research
Serial Year :
1995
Journal title :
European Journal of Operational Research
Record number :
211454
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=211454
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