Title of article :
Formulating dynamic strategies using decision calculus
Author/Authors :
Philip M. Parker، نويسنده , , Miklos Sarvary، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Keywords :
Decision calculus , Optimal control , decision support , pricing , Advertising , Marketing Strategy
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
