Title of article :
Optimal television schedules in alternative competitive environments
Author/Authors :
Christina M. L. Kelton، نويسنده , , Linda G. Schneider Stone، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Pages :
23
From page :
451
To page :
473
Keywords :
competition , Ratings forecasts , Television scheduling , Game theory , integer programming
Journal title :
European Journal of Operational Research
Serial Year :
1998
Journal title :
European Journal of Operational Research
Record number :
212365
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=212365
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