Title of article
Dynamic promotional budgeting and media allocation
Author/Authors
Gila E. Fruchter، نويسنده , , Shlomo Kalish، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
13
From page
15
To page
27
Keywords
Lanchester model , Multi-instrument , Promotional strategy , Competitive strategy
Journal title
European Journal of Operational Research
Serial Year
1998
Journal title
European Journal of Operational Research
Record number
212693
Link To Document