• Title of article

    Brand diagnostics: Mapping branding effects using consumer associative networks

  • Author/Authors

    Geraldine R. Henderson، نويسنده , , Dawn Iacobucci، نويسنده , , Bobby J. Calder، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1998
  • Pages
    22
  • From page
    306
  • To page
    327
  • Journal title
    European Journal of Operational Research
  • Serial Year
    1998
  • Journal title
    European Journal of Operational Research
  • Record number

    212717

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=212717