Title of article
Brand positioning under lexicographic choice rules
Author/Authors
J. Bhadury، نويسنده , , H. A. Eiselt، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
16
From page
1
To page
16
Keywords
Brand positioning , Competitive location model , Nash equilibria , Stackelberg solution
Journal title
European Journal of Operational Research
Serial Year
1999
Journal title
European Journal of Operational Research
Record number
212797
Link To Document