Title of article :
Measuring the effects of new brand introduction on inter-brand strategic interaction
Author/Authors :
Pradeep K. Chintagunta، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1999
Keywords :
Marketing , Competitive interactions , New brand introduction , Logit model
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
