مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing–production coordination in channels of distribution

Title of article :

Marketing–production coordination in channels of distribution

Author/Authors :

K. Ravi Kumar، نويسنده , , Arvinder P. S. Loomba، نويسنده , , George C. Hadjinicola، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

189

To page :

217

Keywords :

Marketing-production interface , Channels of distribution , Centralized/decentralized decision-making , Stackelberg model

Journal title :

European Journal of Operational Research

Serial Year :

2000

Journal title :

European Journal of Operational Research

Record number :

213438

Link To Document :