Title of article
Marketing–production coordination in channels of distribution
Author/Authors
K. Ravi Kumar، نويسنده , , Arvinder P. S. Loomba، نويسنده , , George C. Hadjinicola، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
29
From page
189
To page
217
Keywords
Marketing-production interface , Channels of distribution , Centralized/decentralized decision-making , Stackelberg model
Journal title
European Journal of Operational Research
Serial Year
2000
Journal title
European Journal of Operational Research
Record number
213438
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