Title of article :
A duopolistic model of dynamic competitive advertising
Author/Authors :
Qinan Wang، نويسنده , , Zhang Wu، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Keywords :
Marketing , Dynamic competitive advertising , Di?erential games
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research