مرکز منطقه ای اطلاع رساني علوم و فناوري - Co-op advertising models in manufacturer–retailer supply chains: A game theory approach

Title of article :

Co-op advertising models in manufacturer–retailer supply chains: A game theory approach

Author/Authors :

Zhimin Huang، نويسنده , , Susan X. Li، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

527

To page :

544

Keywords :

Decision Analysis , Game theory , Co-op advertising , equilibrium , Coordination , Bargaining problems , Utilities

Journal title :

European Journal of Operational Research

Serial Year :

2001

Journal title :

European Journal of Operational Research

Record number :

213914

Link To Document :