Title of article
Co-op advertising models in manufacturer–retailer supply chains: A game theory approach
Author/Authors
Zhimin Huang، نويسنده , , Susan X. Li، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
18
From page
527
To page
544
Keywords
Decision Analysis , Game theory , Co-op advertising , equilibrium , Coordination , Bargaining problems , Utilities
Journal title
European Journal of Operational Research
Serial Year
2001
Journal title
European Journal of Operational Research
Record number
213914
Link To Document