Title of article :
A note on an integrated model of customer buying behavior
Author/Authors :
Peter S. Fader، نويسنده , , Bruce G. S. Hardie، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
stochastic processes , Negative binomial distribution , Buyer behavior , Marketing
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research