مرکز منطقه ای اطلاع رساني علوم و فناوري - Retail promotions with negative brand image effects: Is cooperation possible?

Title of article :

Retail promotions with negative brand image effects: Is cooperation possible?

Author/Authors :

Steffen J?rgensen، نويسنده , , Sihem Taboubi، نويسنده , , Georges Zaccour، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

395

To page :

405

Keywords :

Game theory , Retailer promotion support program , Supply chain management

Journal title :

European Journal of Operational Research

Serial Year :

2003

Journal title :

European Journal of Operational Research

Record number :

214637

Link To Document :