Title of article
Retail promotions with negative brand image effects: Is cooperation possible?
Author/Authors
Steffen J?rgensen، نويسنده , , Sihem Taboubi، نويسنده , , Georges Zaccour، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
11
From page
395
To page
405
Keywords
Game theory , Retailer promotion support program , Supply chain management
Journal title
European Journal of Operational Research
Serial Year
2003
Journal title
European Journal of Operational Research
Record number
214637
Link To Document