Title of article :
A model and solution method for multi-period sales promotion design
Author/Authors :
Suresh K. Nair، نويسنده , , Peter Tarasewich، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Genetic algorithms , conjoint analysis , Sales promotion design , Multiple time periods , Heuristics
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
