Title of article :
A model for multiple brand choice
Author/Authors :
George Baltas، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
6
From page :
144
To page :
149
Keywords :
Marketing , Consumer behavior , Random utility models , Choice models , Brand demand
Journal title :
European Journal of Operational Research
Serial Year :
2004
Journal title :
European Journal of Operational Research
Record number :
214830
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=214830
