Title of article :
Modeling consideration sets and brand choice using artificial neural networks
Author/Authors :
Bj?rn Vroomen، نويسنده , , Philip Hans Franses، نويسنده , , Erjen van Nierop، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
12
From page :
206
To page :
217
Keywords :
Brand choice , artificial neural network , Consideration set
Journal title :
European Journal of Operational Research
Serial Year :
2004
Journal title :
European Journal of Operational Research
Record number :
214836
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=214836
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