Title of article
Modeling consideration sets and brand choice using artificial neural networks
Author/Authors
Bj?rn Vroomen، نويسنده , , Philip Hans Franses، نويسنده , , Erjen van Nierop، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
12
From page
206
To page
217
Keywords
Brand choice , artificial neural network , Consideration set
Journal title
European Journal of Operational Research
Serial Year
2004
Journal title
European Journal of Operational Research
Record number
214836
Link To Document