Title of article :
Market segmentation by maximum likelihood clustering using choice elasticities
Author/Authors :
Harald Hruschka، نويسنده , , Werner Fettes، نويسنده , , Markus Probst، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
8
From page :
779
To page :
786
Keywords :
Choice models , cluster analysis , Marketing , Market segmentation
Journal title :
European Journal of Operational Research
Serial Year :
2004
Journal title :
European Journal of Operational Research
Record number :
214877
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=214877
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