Title of article :
Determining the optimal direct mailing frequency
Author/Authors :
Nanda Piersma، نويسنده , , Jedid-Jah Jonker، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
10
From page :
173
To page :
182
Keywords :
Direct marketing , Stochastic dynamic programming
Journal title :
European Journal of Operational Research
Serial Year :
2004
Journal title :
European Journal of Operational Research
Record number :
215065
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=215065
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