Title of article :
Allocation of catalogs to collective customers based on semiparametric response models
Author/Authors :
Bernhard Baumgartner، نويسنده , , Harald Hruschka، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Catalog-allocation , Generalized additive models , Marketing , Semiparametric models
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
