Meeting at a distance: Experiences of media companies in Sweden

Solutions based on information and communication technology (ICT) have been put forward as a possible means to decrease greenhouse gases, e.g. through replacing travel. However, their success depends on how the ICT solutions are implemented and put into practice. This study sought to identify and discuss conditions for business meetings at a distance. Practices that facilitate and those that prevent meeting at a distance were examined in four Swedish media companies. Time and financial savings were identified as the main forces driving companies and individuals to consider meeting at a distance. Appropriate technology, infrastructure and confidence in using and handling the equipment were also necessary for meeting at a distance. Environmental considerations within the companies appeared to be a side-effect rather than a direct driver. Understanding such conditions is crucial in striving for change. It is suggested that companies consider the everyday practices their employees are engaged in and reflect on the broader context within which these practices take place.