Title of article :
Predicting online-purchasing behaviour
Author/Authors :
Dirk Van den Poel، نويسنده , , Wouter Buckinx، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Customer relationship management , Marketing , forecasting , E-commerce , Clickstream data , classification , Businessintelligence
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
