Title of article :
Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
Author/Authors :
Jinfeng Yue، نويسنده , , M. Jill Austin، نويسنده , , Min-Chiang Wang، نويسنده , , Zhimin Huang، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Supply chain , Co-op advertising , Price discount , Game theory
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
