• Title of article

    Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data

  • Author/Authors

    Gabor Pauler، نويسنده , , Alan Dick، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    21
  • From page
    1260
  • To page
    1280
  • Keywords
    Marketing , Loyalty Card , Price elasticity analysis , Scanner data , Price and promotion optimization
  • Journal title
    European Journal of Operational Research
  • Serial Year
    2006
  • Journal title
    European Journal of Operational Research
  • Record number

    216154

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=216154