مرکز منطقه ای اطلاع رساني علوم و فناوري - Dynamics of competing with quality- and advertising-based goodwill

Title of article :

Dynamics of competing with quality- and advertising-based goodwill

Author/Authors :

Anand Nair، نويسنده , , Ram Narasimhan، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

462

To page :

474

Keywords :

Differential game , Goodwill , Quality , Investments , Advertising

Journal title :

European Journal of Operational Research

Serial Year :

2006

Journal title :

European Journal of Operational Research

Record number :

216235

Link To Document :