Title of article
Optimal promotion planning—depth and frequency—for a two-stage supply chain under Markov switching demand
Author/Authors
Hisashi Kurata، نويسنده , , John J. Liu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
18
From page
1026
To page
1043
Keywords
Markov-switching model , Marketing-operations interface , Promotion , Inventory decision , Supply chain management
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
216534
Link To Document