Title of article :
Optimal promotion planning—depth and frequency—for a two-stage supply chain under Markov switching demand
Author/Authors :
Hisashi Kurata، نويسنده , , John J. Liu، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Markov-switching model , Marketing-operations interface , Promotion , Inventory decision , Supply chain management
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
