Title of article
Modelling and estimation of social interaction effects in new product diffusion
Author/Authors
Christos J. Emmanouilides، نويسنده , , Richard B. Davies، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
22
From page
1253
To page
1274
Keywords
Social interactions , Innovation diffusion , Choice models , Marketing , Multi-agent systems
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
216548
Link To Document