مرکز منطقه ای اطلاع رساني علوم و فناوري - Shelf-space allocation of national and private brands

Title of article :

Shelf-space allocation of national and private brands

Author/Authors :

Nawel Amrouche، نويسنده , , Georges Zaccour، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

648

To page :

663

Keywords :

Shelf-space allocation , marketing channel , Private labels , Game theory , Stackelberg equilibrium

Journal title :

European Journal of Operational Research

Serial Year :

2007

Journal title :

European Journal of Operational Research

Record number :

216809

Link To Document :