Title of article
Shelf-space allocation of national and private brands
Author/Authors
Nawel Amrouche، نويسنده , , Georges Zaccour، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
16
From page
648
To page
663
Keywords
Shelf-space allocation , marketing channel , Private labels , Game theory , Stackelberg equilibrium
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
216809
Link To Document