Title of article :
Narrowcasting of wireless advertising in malls
Author/Authors :
Arvind K. Tripathi، نويسنده , , Suresh K. Nair، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
integer programming , Wireless Advertising , Mobile commerce , optimization
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
