Title of article
An empirical study on the Lanchester model of combat for competitive advertising decisions
Author/Authors
Qinan Wang، نويسنده , , Zhang Wu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
11
From page
871
To page
881
Keywords
Differential games , Marketing , Dynamic competitive advertising strategies , Lanchester model
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
217160
Link To Document