Title of article
Stochastic optimal budget decision for advertising considering uncertain sales responses
Author/Authors
Rong Du، نويسنده , , Qiying Hu، نويسنده , , Shizhong Ai، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
1042
To page
1054
Keywords
Decision Analysis , Advertising , Stochastic optimal policies , Market utility
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
217174
Link To Document