مرکز منطقه ای اطلاع رساني علوم و فناوري - Optimal threshold analysis of segmentation methods for identifying target customers

Title of article :

Optimal threshold analysis of segmentation methods for identifying target customers

Author/Authors :

Makoto Mizuno، نويسنده , , Akira Saji، نويسنده , , Ushio Sumita، نويسنده , , Hideo Suzuki، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2008

Pages :

From page :

358

To page :

379

Keywords :

Cost benefit analysis , Optimal threshold level , Marketing , Segmentation method , Identifying target customers

Journal title :

European Journal of Operational Research

Serial Year :

2008

Journal title :

European Journal of Operational Research

Record number :

217433

Link To Document :