Modeling of decision making in membership services as public goods problems

A membership service is a service system framework. For example, an airlineʹs frequent flyer program conforms to a membership service framework. To design appropriate membership services, the mechanism must be elucidated. This study examines membership services as public goods problems. Public goods are defined as products or services with properties of non-rivalry and non-excludability. Membership services particularly have the property of non-rivalry. A model of decision making is constructed to analyze the membership services mechanism. Decision making of pricing by a service provider and that of joining membership by service receivers are analyzed using theoretical analysis, experiments with human subjects, and multi-agent simulation.