Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments

Tourism industries often create negative impacts on the environment, society, culture, and sometimes even on the economy. However, few countries are using economic, regulatory or institutional policy instruments for tourism management. This paper explores the potential use of eight such instruments for managing more sustainable tourism in the coastal town of Crikvenica, Croatia. First, the dominant negative impacts of tourism in Crikvenica are identified and indicators are developed in order to measure such impacts. Second, the policy instruments are assessed based on three criteria: (1) their effectiveness in mitigating the previously identified impacts and hence in improving the sustainability of tourism (2) their acceptability to stakeholders (3) their economic and technical feasibility. The paper concludes that there is a great deal of scope for the use of such policy instruments in tourism management. Nevertheless, not every instrument examined satisfies all three criteria. For instance, financial incentives (e.g. subsidies) are seen as effective and highly acceptable but economically unfeasible.