London residentsʹ support for the 2012 Olympic Games: The mediating effect of overall attitude

Using theory of reasoned action and social exchange theory, this study empirically tests a model of residentsʹ support for the 2012 Olympic Games. The model proposes that overall attitude towards the Games mediates the relationship between perceived socio-cultural, economic, and environmental impacts, and residentsʹ support for the Games. Results indicate perceived economic and socio-cultural impacts (positive and negative) influence overall attitude, but contrary to our predictions, perceived environmental impacts (positive and negative) are not related to overall attitude. The model confirms that overall attitude plays a mediating role between perceived socio-cultural, economic, environmental impacts and support for the 2012 Games. Findings highlight the need for researchers to disaggregate the components of perceived impacts when modelling attitudes and support for mega events.