We are in the same boat: Tourist citizenship behaviors

This paper applies the concept of customer organizational citizenship behaviors (CCB) to the behaviors of tour participants. Tourist citizenship behaviors (TCB) are discretionary and altruistic while efficiently promoting the effective functioning of a tour. This study aims to explore TCB. A qualitative approach and content analysis were conducted, resulting in three categories of TCB: (1) facilitating communication and management to bring harmony and conviviality to the tour; (2) displaying benevolent acts toward fellow tour members; and (3) motivating and supporting service providers. This research contributes to the current knowledge of both citizenship and tour group dynamics. Future research could develop a scale of TCB and explore the antecedents of TCB.