Going bush? Factors which influence international touristsʹ decisions to travel to remote Australian destinations

To prevent a continued decline in visitor numbers for Aboriginal tourism activities and remote destinations, marketing strategies may be developed that target international tourists with an increased propensity to travel to remote destinations. This research note reports the findings of an exploratory study, which used recalibrated International Visitor survey data, to identify the independent variables influencing destination choice. The findings of the Binary Regression model provide an insight into factors influencing choice, with results highlighting that targeting tourists who participate in any Aboriginal tourism activity may result in inaccurate estimates of demand for remote Aboriginal enterprises.