Conjoint analysis of enhanced English Medium Instruction for college students

The importance of English Medium Instruction (EMI) has greatly increased in non-English speaking countries, including Korea, due to the trend of globalization. Nonetheless, the effectiveness of EMI has been questioned in most of the universities in Korea where EMI has been rapidly adopted. This paper explores the optimal design of EMI in order to maximize students’ achievement. Additionally, regression analysis and choice simulation based on scenario analysis are used to suggest more effective EMI programs.