A method for capturing innovation features using group storytelling

Innovation is the fundamental source of value creation in organizations. Despite its importance, many companies fail to systematize the innovation process. The innovation process depends on a complex combination of factors related to organizational culture, which are not easily identified. This paper proposes a collaborative method to identify innovation factors from a successful project that led to innovation. Our method uses group storytelling to capture, organize, and share organizational knowledge. We then use a set of innovation indicators to extract collaboratively innovation features from the gathered knowledge. The method has been applied to a real project and generated a set of indicators to management.