Title of article
Antecedents of trust in online environment: A case of Pakistan
Author/Authors
Zaman، Yaser نويسنده Master Scholar University of Haripur, Pakistan , , Jamil، Raja Ahmed نويسنده Lecturer, Department of Management Sciences, University of Haripur, Pakistan , , Kazmi، Zain نويسنده Master Scholar University of Haripur, Pakistan ,
Issue Information
ماهنامه با شماره پیاپی 51 سال 2016
Pages
10
From page
193
To page
202
Abstract
This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in three cities, Abbottabad, Haripur and Islamabad, from 200 Pakistani e-shoppers. SPSS was used to analyze the data and three techniques descriptive statistics, regression analysis and correlation analysis are applied. Findings revealed a positive direct relationship between the independent and dependent variables which validate the earlier studies.
Journal title
Management Science Letters
Serial Year
2016
Journal title
Management Science Letters
Record number
2375248
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