Title of article :
Antecedents of trust in online environment: A case of Pakistan
Author/Authors :
Zaman، Yaser نويسنده Master Scholar University of Haripur, Pakistan , , Jamil، Raja Ahmed نويسنده Lecturer, Department of Management Sciences, University of Haripur, Pakistan , , Kazmi، Zain نويسنده Master Scholar University of Haripur, Pakistan ,
Issue Information :
ماهنامه با شماره پیاپی 51 سال 2016
Abstract :
This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in three cities, Abbottabad, Haripur and Islamabad, from 200 Pakistani e-shoppers. SPSS was used to analyze the data and three techniques descriptive statistics, regression analysis and correlation analysis are applied. Findings revealed a positive direct relationship between the independent and dependent variables which validate the earlier studies.
Journal title :
Management Science Letters
Journal title :
Management Science Letters
