مرکز منطقه ای اطلاع رساني علوم و فناوري - Effective Advertising: Understanding When How and Why Advertising Works. By Gerard J. Tellis. Thousand Oaks, CA: SAGE, 2004. 203 pp. ISBN 076192252 (hardcover), 0761922539 (paper). $69.95 (hardcover), $34.95 (paper).

Title of article :

Effective Advertising: Understanding When How and Why Advertising Works. By Gerard J. Tellis. Thousand Oaks, CA: SAGE, 2004. 203 pp. ISBN 076192252 (hardcover), 0761922539 (paper). $69.95 (hardcover), $34.95 (paper).

Author/Authors :

John N. Olsgaard، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

541

To page :

542

Journal title :

Library and Information Science Research

Serial Year :

2005

Journal title :

Library and Information Science Research

Record number :

238444

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=238444