Effect of Representativeness Bias on Investment Decision Making

This study is conducted to find out the effect of representativeness bias on investment decision by using self administered questionnaires and circulated 160 questionnaires in Islamabad stock exchange and 120 questionnaire collected back, the questionnaire used in this study is taken from research paper of Chun and Ming (2008). This study used regression analysis to find out the effect of representativeness bias and results of this study show that investors are affected by representativeness bias in Islamabad Stock Exchange. Investors in Islamabad stock exchange are using past performance as representative of future and investing with representativeness bias.