On strongly Jordan zero-product preserving maps

In this paper, we give a characterization of strongly Jordan zero-product preserving maps on normed algebras as a generalization of Jordan zero-product preserving maps. In this direction, we give some illustrative examples to show that the notions of strongly zero-product preserving maps and strongly Jordan zero-product preserving maps are completely different. Also, we prove that the direct product and the composition of two strongly Jordan zero-product preserving maps are again strongly Jordan zero-product preserving maps. But this fact is not the case for tensor product of them in general. Finally, we prove that every ??preserving linear map from a normed ??algebra into a C??algebra that strongly preserves Jordan zero-products is necessarily continuous.