Title of article
The impact of Advertisement by Accountants on Perceived Value among Accountant Consumers: An Empirical Study in Saudi Arabian Context
Author/Authors
Meshal1، Dr. Soad A. Al- نويسنده College of Business Administration, King Saud University, Riyadh, Saudi Arabia , , Mahfooz، Mrs. Hanan Bin نويسنده College of Business Administration, King Saud University, Riyadh, Saudi Arabia ,
Issue Information
دوماهنامه با شماره پیاپی سال 2016
Pages
10
From page
108
To page
117
Abstract
This paper examines the impact of advertisement by accountants on the perceived value
among Saudi accountant consumers. A questionnaire was distributed among 180
participants, the valid questionnaires were 130, and thus the response rate is 0.72. The study
investigated (attitude towards advertising, trust and credibility) as independent variables,
perceived value as dependent variable. The findings of the study confirmed the previous
studies which highlight the importance of involving professionals such as accountant in ads.
Journal title
Management and Administrative Sciences Review
Serial Year
2016
Journal title
Management and Administrative Sciences Review
Record number
2387824
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