The impact of Advertisement by Accountants on Perceived Value among Accountant Consumers: An Empirical Study in Saudi Arabian Context

This paper examines the impact of advertisement by accountants on the perceived value among Saudi accountant consumers. A questionnaire was distributed among 180 participants, the valid questionnaires were 130, and thus the response rate is 0.72. The study investigated (attitude towards advertising, trust and credibility) as independent variables, perceived value as dependent variable. The findings of the study confirmed the previous studies which highlight the importance of involving professionals such as accountant in ads.